Whats up people,
I found these open-rates while surfing the web and i just thought I would share them with you.
Recent newsletter statistics from Aweber.com, which can dramatically improve your open-rate:
0.66% of all email was undeliverable in the last 30 days (mailbox closed, non-existent user, etc.).
Average open rate of HTML and Text/HTML newsletters is 29.7%.
Sunday generates the highest average open rate of 41.1%, followed by Saturday at 36.7% for newsletter sent date.
Average Open Rate by Sent Date: (higher is better)
Sunday 41.1%
Saturday 36.7%
Wednesday 34.0%
Friday 32.8%
Tuesday 29.6%
Thursday 24.6%
Monday 23.2%
Sunday generates the fewest undeliverable bounces at 0.36% for newsletters sent on that date.
Average Undeliverable Rate by Sent Date: (lower is better)
Sunday 0.36%
Saturday 0.45%
Friday 0.47%
Thursday 0.56%
Wednesday 0.77%
Tuesday 0.83%
Monday 0.88%
Monday is the most popular day of the week for customers to send their newsletters with 17.1% of newsletters being sent.
Percent of newsletters being sent by customers weekly:
Monday 17.1%
Tuesday 17.0%
Thursday 16.2%
Wednesday 15.8%
Friday 14.5%
Saturday 10.3%
Sunday 9.0%
An 8:00 AM EST send time generates the highest open rate of 50.6%. Interestingly sending at 9:00 AM EST has a significantly lower open rate of 33.7% with the worst time to send being 3-4 AM at only 19% open rate.
Plain text messages are the most popular format of sending newsletters with 65.9% of all newsletters sent. Mime format Text/HTML messages follow at 23.8% and a remaining 10.2% of customers still send HTML only messages even though it is strongly recommended to always include a plain text version.
Plain text messages generate the fewest undeliverable bounces at 0.46%. Mime format Text/HTML follows at 0.56% and HTML only messages have a whopping 1.09% undeliverable rate. This is a significant reason behind our recommendation to always send a plain text alternative with HTML formatted messages.
Subject line personalization using the date generated an average open rate of 51.4% compared to personalization using the subscriber’s first name generating 40.9% open rate. Newsletters sent without personalization of any type in the subject line generated average open rates of 28.9%.
17% of customer newsletter subject lines sent in the last 30 days contained date personalization while 19% used the subscriber’s first name. 56.3% of subject lines did not contain any type of personalization. Interestingly, using the subscriber’s full name or last name generated lower average open rates at 20%.
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