I know many of you have heard about Pay-Per-Click advertising such as Google Adwords. If you haven’t you must have been living under a rock, but I will go over it real quick anyway. Basically Pay per click is when you “the advertiser” pays a search engine every time a person clicks on your advertisement and goes to your website. You essentially give the search engine a list of keywords that you would like to “bid” on so that when someone types in your keywords, your ad is shown somewhere on the search page results 9it differs with every search engine).
Now the problem with Pay Per Click (PPC) is that its not good enough that someone simply visits your site, you must figure out a way to convert those clicks into people willing to talk to you on the phone or buy a product. This will usually result in a 3%-8% conversion rate, which means that over 92% of the people simply leave your website never to return. This conversion rate can still create a very successful campaign is everything is done correctly, however, more often then not, the average person will loose alot of money on PPC campaigns.
Don’t get discouraged though because there is a new form of this type of paid advertising and it is called Pay Per Call. When I first saw it i though “wow this is ingenious and perfect.” It is basically like putting your business in the phone book, but instead of reaching a local market it reaches worldwide across the web.
The Company is Ingenio and they are responsible for over a billion searches per month with partners like AOL. Ingenio pioneered the industry’s first Pay Per Call advertising system, allowing any business to capitalize on the popularity of Internet search and drive targeted, inbound phone leads.
With this system you can set your own price per lead and the leads actually call you and are already targeted because they are answering your specific advertisement. No more wasted money on “general” leads who have no idea why you are calling them or how you got your hands on their phone numbers. Now you have the ability to have an influx of targeted warm market individuals calling YOU about YOUR product.
If you ever have to make cold calls then you owe it to yourself to check out this company: http://www.Ingenio.com
[ # 15779 ] Comment from Devin T. [January 4, 2008, 2:20 am]
Great find! I’m wondering if you have any internet success from using the Ingenio service. I knew it was just a matter of time before Pay Per Leads were better marketed.
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