Adam Beazley’s Traffic & Promotion Blog

Whats up people,

I found these open-rates while surfing the web and i just thought I would share them with you.

Recent newsletter statistics from Aweber.com, which can dramatically improve your open-rate:

0.66% of all email was undeliverable in the last 30 days (mailbox closed, non-existent user, etc.).

Average open rate of HTML and Text/HTML newsletters is 29.7%.

Sunday generates the highest average open rate of 41.1%, followed by Saturday at 36.7% for newsletter sent date.

Average Open Rate by Sent Date: (higher is better)

Sunday 41.1%
Saturday 36.7%
Wednesday 34.0%
Friday 32.8%
Tuesday 29.6%
Thursday 24.6%
Monday 23.2%

Sunday generates the fewest undeliverable bounces at 0.36% for newsletters sent on that date.

Average Undeliverable Rate by Sent Date: (lower is better)

Sunday 0.36%
Saturday 0.45%
Friday 0.47%
Thursday 0.56%
Wednesday 0.77%
Tuesday 0.83%
Monday 0.88%

Monday is the most popular day of the week for customers to send their newsletters with 17.1% of newsletters being sent.

Percent of newsletters being sent by customers weekly:

Monday 17.1%
Tuesday 17.0%
Thursday 16.2%
Wednesday 15.8%
Friday 14.5%
Saturday 10.3%
Sunday 9.0%

An 8:00 AM EST send time generates the highest open rate of 50.6%. Interestingly sending at 9:00 AM EST has a significantly lower open rate of 33.7% with the worst time to send being 3-4 AM at only 19% open rate.

Plain text messages are the most popular format of sending newsletters with 65.9% of all newsletters sent. Mime format Text/HTML messages follow at 23.8% and a remaining 10.2% of customers still send HTML only messages even though it is strongly recommended to always include a plain text version.

Plain text messages generate the fewest undeliverable bounces at 0.46%. Mime format Text/HTML follows at 0.56% and HTML only messages have a whopping 1.09% undeliverable rate. This is a significant reason behind our recommendation to always send a plain text alternative with HTML formatted messages.

Subject line personalization using the date generated an average open rate of 51.4% compared to personalization using the subscriber’s first name generating 40.9% open rate. Newsletters sent without personalization of any type in the subject line generated average open rates of 28.9%.

17% of customer newsletter subject lines sent in the last 30 days contained date personalization while 19% used the subscriber’s first name. 56.3% of subject lines did not contain any type of personalization. Interestingly, using the subscriber’s full name or last name generated lower average open rates at 20%.

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How to Turn Your SPAM Into Cash

Spam can really be a good thing. I know most of you are thinking to yourself that I’m crazy, but I’m not. I have built a huge warm market and many affiliates from the information you are about to read. Spam can be good or bad it just depends on how you look at it.

Truth be told, spam just doesn’t work if you’re trying to build a home business. You might get a few new affiliates or sales from spam, but then you get busted and your hosting service cancels your account and you have to pickup shop, get another host, setup your bulk mailer and start all over again. This cost time and money which some spammers chalk up to “cost of business” but ultimately it’s just not worth it.

Knowing this simple fact is what makes your spam so valuable. Of all the spam emails that you receive there are plenty of potential clients; however there are more useless leads. The key is finding the diamonds in the rough, the people who really are trying to build an online business but obviously don’t know how. The emails to ignore are the vast majorities which are selling Viagra, Cialis, penis enlargement drugs and other similar products and services. I would also steer clear of any spam with pornographic content or you could get yourself on multiple spam lists which send nothing but pornographic material.

Now that you have found a few potential clients you need to really take a look at what they are offering. Don’t just send them an email advertising your affiliate program or product, because then you would be spamming. Take a look at what they are offering and really critique it. Look at the positives and negative aspects of their business and ask them questions. Ask them how they are doing, ask them what techniques they are using to advertise and network. Ask them about their business and compensation plan. Put all of these questions into an email and explain how you received their email and checked out their website and now would like a little more information. It is important that the email subject have the name of their business in it so they will likely open and read it.

Then you listen and honestly try to help them, this technique is not an advertising campaign it is a way of building long term business contacts. Who knows, their product or company might be something you need, or maybe you can synergize and work together so you can both benefit. The key is not to advertise to them, you must restrain and build the relationship first. You must give them something, weather it is help, guidance, free e-books or marketing tools that you have picked up, whatever it is just be sure to show them that you want to help.

Going back to my statement before, where I stated that spam is not profitable. This tells us that most of these people are willing to listen to other ideas and techniques that do work, and that’s where you come in. You should also be thinking about a back end product that can really benefit them, not just something you can sell to them and make the most commission on, I mean something that can truly help them. For instance you could offer them an alternative to spam, maybe teach them how to build an opt-in email list which is much more profitable in the long term than spam. Help them install an autoresponder or refer them to a good autoresponder company. Then maybe you can mention that you are an affiliate of a list building company where they can purchase some real leads. Or you can teach them about search engine optimization and give them some free information about linking, blogging and article syndication. Then let them know you are an affiliate of an article syndication automation website.

Do you get my point, get involved with their business and educate them on effective marketing strategies and feed them a back end product down the road. This is a very effective method of networking, if you can restrain from advertising to them and just give them information when they need it. By using this method on a continual basis you can build a great list of contacts that respect and listen to you, which of course will eventually lead to sales and duplication.

Adam Beazley
http://www.plug-in-home-business.com

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So your running an online business and your wondering how to promote it. Building a list has got to be the single most important thing you can do to help build your home business. Generally speaking your opt-in list will provide the bulk of your website traffic so do not slack on this issue, this should be your primary focus.

Building an Opt-in email list used to be pretty easy. Now and days with spam at an all time high, people are reluctant to give out their email addresses. As marketers it is our job to offer them something so enticing that they will give us their email address. Its not enough to just have an enticing offer, you also need to establish some form of trust. How do you create trust on the internet and how do you create an enticing offer that the viewer cant refuse?
 
Lets start with the basics. You need a good autoresponder and you need a set of emails that has some good content.  I recommend the Getresponse autoresponder, simply because they are hosted on a good server that has not been blacklisted by AOL, Yahoo or other large email providers and its free.

Now as far as email content goes, I recommend that you do your own research and write your own emails. Keep in mind that the only way to have a responsive opt-in list is to continually provide quality information which gives your subscribers results. If you are the person who absolutely despises writing and would prefer another option, you can go to ghostwriter and hire a freelance writer to draft up a set of emails for you to use. The ghostwriting service is very affordable and a great solution for those of you pressed with time.

I recommend having one primary full set of follow-up emails focused on a particular subject. For instance you might have an email campaign ‘Home Business Tips’ which sends an email a week and covers many different facets of home business promotion. This primary email campaign will be used in conjunction with another technique to attract the most new subscribers.

One of the most effective list building techniques is to make special 5 day email courses which addresses particular issues and then have that autoresponder courses loop into your primary autoresponder campaign. For instance you might have a 5 day course “5 Methods to increase your Opt-in subscribers” and every day you would send an email with one of the methods explained in detail. After the 5th day you would have an email telling the subscriber that they have been automatically entered into your “Home Business Tips” ezine. Be sure to let them know how to unsubscribe in case they are not interested, otherwise no response would imply that they are interested in receiving more information from you.

Now that you know how the back-end works we need to shift our focus on the front end, otherwise known as the ‘Squeeze Page’ or ‘Splash Page’. This is the place where you send people with the promise of something, weather it just be the information within the email campaign, free software or some popular e-book. Whatever the enticement is you need a good ‘Squeeze Page’ to convince the visitor to give you his or her email address in exchange for the enticement.

A squeeze page design consist of 7 major components:

1. The question - this is where you ask the question that your 5 day course will answer.
2. The statement - this is where you state what the email course will do for them, in BIG RED LETTERS deliver the results of following your direction.
3. The Picture - this is where you gain the trust of your visitors, a picture is worth a thousand words and having your picture on your squeeze page will increase your chances of them opting in by almost %80. You should post a nice headshot of yourself with your signature right next to it. You should also type your name, profession and website next to the signature.
4. The List - this is where you list the benefits of your ecourse and the free stuff you are giving away. You might use bullets where you describe the free materials and maybe tell the visitor what they are worth in dollars. Be sure to bring attention to your action words and keywords by increasing the size and or changing the color (red works well).
5. The directions - here is where you tell the visitor what to do. Tell them how to fill in the form and state exactly what they will get by filling out he form.
6. The form - this is the form that will actually take their information and submit it to your autoresponder. Generally speaking the autoresponder you use will have a place where you can go get this form to place within the HTML of your website. See “Website Design Section” for more help on this subject.
7. The disclaimer - this is where you promise not to sell or give away the persons email address under no circumstance.
8. The testimonial (optional)- this is where you can post a customers testimonial about your email course and or your character and business practices.

Now that you have finished all of the setup your done, all that’s left is getting people to your squeeze page. This can accomplish this by using direct email campaigns, solo ads, classifieds, traffic exchange programs, forums and many other techniques.

If you want to learn more ways to drive more people to your splash page and website signup for my
“Home Business Traffic & Promotion Strategies” email series NOW!

Best Regars,

Adam Beazley
http://www.Plug-In-Home-Business.com

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