Adam Beazley’s Traffic & Promotion Blog

I know many of you have heard about Pay-Per-Click advertising such as Google Adwords. If you haven’t you must have been living under a rock, but I will go over it real quick anyway. Basically Pay per click is when you “the advertiser” pays a search engine every time a person clicks on your advertisement and goes to your website. You essentially give the search engine a list of keywords that you would like to “bid” on so that when someone types in your keywords, your ad is shown somewhere on the search page results 9it differs with every search engine).

Now the problem with Pay Per Click (PPC) is that its not good enough that someone simply visits your site, you must figure out a way to convert those clicks into people willing to talk to you on the phone or buy a product. This will usually result in a 3%-8% conversion rate, which means that over 92% of the people simply leave your website never to return. This conversion rate can still create a very successful campaign is everything is done correctly, however, more often then not, the average person will loose alot of money on PPC campaigns.

Don’t get discouraged though because there is a new form of this type of paid advertising and it is called Pay Per Call. When I first saw it i though “wow this is ingenious and perfect.” It is basically like putting your business in the phone book, but instead of reaching a local market it reaches worldwide across the web.

The Company is Ingenio and they are responsible for over a billion searches per month with partners like AOL. Ingenio pioneered the industry’s first Pay Per Call advertising system, allowing any business to capitalize on the popularity of Internet search and drive targeted, inbound phone leads.

With this system you can set your own price per lead and the leads actually call you and are already targeted because they are answering your specific advertisement. No more wasted money on “general” leads who have no idea why you are calling them or how you got your hands on their phone numbers. Now you have the ability to have an influx of targeted warm market individuals calling YOU about YOUR product.

If you ever have to make cold calls then you owe it to yourself to check out this company:
http://www.Ingenio.com

Adam Beazley
http://www.pluginhomebusiness.com

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Never quitting is a trate that very few people posess. It is so easy to give up, its much easier than simply working harder, right?

I always write about goal setting and never quitting and the power of our subconcious mind. But I dont think anything summs it up better then this very inspirational movie.

Enjoy!

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Today I want to take a look at a new e-book called “Mastering Myspace” which is an excellent resource on Myspace marketing.

The e-book covers every aspect of Myspace and how to use it to effectively to market your products and services. Mastering Myspace is a 41 page e-book chopped full of information from cover to cover. The beginning startes off with a brief history of Myspace from its inception up until current times. It the moves in to a quick setup type blueprint, which any newbie can use to get their Myspace account up and running with all of the bells and whistles.

Next the e-book dives into the many different ways Myspace can be used and tons of little tips about each aspect. There is also one section about blogging which will show you exactly how to get thousands of visitors to your blog every day. It also teaches quite a few tricks to get backlinks and quality traffic back to your main website, without being obvious.

All in all Mastering Myspace is a great e-book and will definently help anyone get started making money from myspace with as little effort as possible. I also highly recomend the “Web 2.0 - Social Network e-Training” email course that is offered as well. You will learn about all the different social networks and social tools available on the net for you to you to get your products and serives selling like never before.

http://www.MasteringMyspace.net

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Whats up people,

I found these open-rates while surfing the web and i just thought I would share them with you.

Recent newsletter statistics from Aweber.com, which can dramatically improve your open-rate:

0.66% of all email was undeliverable in the last 30 days (mailbox closed, non-existent user, etc.).

Average open rate of HTML and Text/HTML newsletters is 29.7%.

Sunday generates the highest average open rate of 41.1%, followed by Saturday at 36.7% for newsletter sent date.

Average Open Rate by Sent Date: (higher is better)

Sunday 41.1%
Saturday 36.7%
Wednesday 34.0%
Friday 32.8%
Tuesday 29.6%
Thursday 24.6%
Monday 23.2%

Sunday generates the fewest undeliverable bounces at 0.36% for newsletters sent on that date.

Average Undeliverable Rate by Sent Date: (lower is better)

Sunday 0.36%
Saturday 0.45%
Friday 0.47%
Thursday 0.56%
Wednesday 0.77%
Tuesday 0.83%
Monday 0.88%

Monday is the most popular day of the week for customers to send their newsletters with 17.1% of newsletters being sent.

Percent of newsletters being sent by customers weekly:

Monday 17.1%
Tuesday 17.0%
Thursday 16.2%
Wednesday 15.8%
Friday 14.5%
Saturday 10.3%
Sunday 9.0%

An 8:00 AM EST send time generates the highest open rate of 50.6%. Interestingly sending at 9:00 AM EST has a significantly lower open rate of 33.7% with the worst time to send being 3-4 AM at only 19% open rate.

Plain text messages are the most popular format of sending newsletters with 65.9% of all newsletters sent. Mime format Text/HTML messages follow at 23.8% and a remaining 10.2% of customers still send HTML only messages even though it is strongly recommended to always include a plain text version.

Plain text messages generate the fewest undeliverable bounces at 0.46%. Mime format Text/HTML follows at 0.56% and HTML only messages have a whopping 1.09% undeliverable rate. This is a significant reason behind our recommendation to always send a plain text alternative with HTML formatted messages.

Subject line personalization using the date generated an average open rate of 51.4% compared to personalization using the subscriber’s first name generating 40.9% open rate. Newsletters sent without personalization of any type in the subject line generated average open rates of 28.9%.

17% of customer newsletter subject lines sent in the last 30 days contained date personalization while 19% used the subscriber’s first name. 56.3% of subject lines did not contain any type of personalization. Interestingly, using the subscriber’s full name or last name generated lower average open rates at 20%.

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